Insight blog
Insight at a glance
Insight is a Charles Sturt University blog aimed at future domestic students. It’s run by the Brand and Performance Marketing team.
Aims and strategy
Insight’s ongoing main strategic aims are to:
- act as a multifunctional and long-lived piece of SEO-optimised collateral
- increase traffic to targeted university offerings, particularly the domestic future student site
- encourage applications
- boost reputation
- house more information than can sit on OCBs, CALPS or other Study site pages
- support key marketing activities.
Best practice
To ensure Insight articles fulfil the above strategic aims, we:
- avoid replicating course marketing material – articles should tell our audience something new
- aim for evergreen articles that don’t need regular updating
- tie each article back to studying with us
- optimise content for its specific audience (e.g. school-leavers may not read a lengthy 700-word piece – instead, we try an interactive gallery or punchy video. However, a postgraduate audience may want more detail – so try a longer-form article or recorded podcast).
Submissions
We’d love to hear your ideas for future Insight articles. Especially new cutting-edge research or innovative student projects. Think of topics that encourage prospective students to study with us. Email us your ideas – remember we’ll need to balance suggestions with the above aims, strategy and best practice.
Questions? Topic suggestions? Get in touch.