Professor Ganna Pogrebna | Provocations Public Lecture Series
Start: 16 Aug 2023 6:00 pm
End: 16 Aug 2023 8:00 pm
Join Professor Ganna Pogrebna for a lecture on 'Behavioural Data Science as a Game Changer for Understanding the Interface between Human and Digital Systems in the New Digital Economy.'
Professor Ganna Pogrebna is a pioneer in behavioural data science, and this lecture is offered as part of the Provocations Public Lecture series celebrating Charles Sturt research.
Professor Pogrebna is Executive Director of the Artificial Intelligence and Cyber Futures Institute at Charles Sturt University.
Blending behavioural science, AI, computer science, data analytics, engineering, and business model innovation, Ganna helps businesses, cities, charities, and individuals to better understand why they make decisions they make and how they can optimize their behaviour to achieve higher profit, better social outcomes, as well as flourish and bolster their wellbeing. Her recent projects focus on smart technological and social systems, cybersecurity, human-computer and human-data interactions and business models. Her most impactful projects concentrated on cybersecurity as a behavioural science as well as applications of behavioural data science to media industry . Her digital security risk-tolerance scale (CyberDoSpeRT) is widely used in Australia and abroad.
Event location
Charles Sturt University, Panorama Avenue, Bathurst NSW 2795.
For further information
Please contact DVCRevents@csu.edu.au